After 20 years of industry experience, Sherrille Riley opened her first flagship boutique in Mayfair in March 2014. Riley achieved iconic status as the definitive brow expert after her boutique salon quickly became the go-to beauty destination for Royalty, A-list celebrities and Beauty Editors. She successfully launched her own luxury brow collection, Beauty Edit Mayfair in June 2017 and very soon she started to receive awards for her products.