Shan is a hairstylist who is in demand throughout the world with two luxury salons in Berlin. The list of his celebrity customers includes both the German elite in the entertainment industry as well as Hollywood stars. He launched True Beauty in 2010 and in 2016 he partnered with a leading laboratory to improve the products and expand its range of bespoke haircare and skincare, ensuring the most natural and yet effective formulations for pro and personal use.