Our Services

With more than 20-year experience in the beauty industry, Karine had the chance to come across brands she loved and that were not yet sold in the UK. The idea of using her experience and skills to support and ensure the expansion of such brands was very appealing, so she decided to create Go Beauty Ltd in 2013 in London. After a short break where she launched the beauty category at Zalando Germany in March 2018, she reactivated her activity. She is now able to offer her services on a larger territory which includes Germany, the United Kingdom and France and is based between Berlin, London and Paris.

The company offers exclusive agent services: ensuring the sell-in, sell-out, supporting strategy in the United Kingdom, Germany, France, training, helping in recruiting staff, developing POS, organizing in-store events and more. Go Beauty provides marketing and PR solutions to support sales growth, acting as an integrated team member and going beyond pure sales services.

Should you need extra consulting services to develop your own beauty brand, review the positioning of your existing brand or its packaging or formulation, Go Beauty partners with a team of experts in their respective field.

Overall, a good understanding of the DNA of your brand enables us to ensure an organic growth with solid basis, aiming towards strong sales and success.

Based on our strong global experience, other territories of expansion can be discussed.

The Team

karine tianoKARINE Tiano

Founder & Director



Born in Paris -France, Karine graduated from I.S.G. with a Master degree in International Business and Marketing. She is a true global business development expert with over 20 years of experience in the luxury industry with specialty in beauty on both sales and buying sides- in Germany for Zalando, in the UK for Space NK, in the USA for Bliss, Repetto and eShave, in France for Printemps and Biotherm. Skilled in P&L management, negotiation and strategy implementation for online and brick-and-mortar businesses, Karine has a thorough understanding of the diverse global markets and retail channels and has proven success in identifying new and potential brands and in growing their business. She launched Go Beauty in 2013 and has since worked with a panel of clients. Experienced in creating profitable and innovative marketing and sales solutions for niche and major brands, Karine is also fluent in French, English and Spanish.


    Karine has been a partner since the first year of Cosmetics 27. I have yet to find her double or clone her to cover the world the way
    she manages to develop a market and a business! Karine brings incredible energy and dynamism, she has rare and innate commercial
    capacity. Karine is strategic and has operational competencies with an amazing entrepreneurial mind. A true professional.

    Michele Evrard
    Founder of M.E SkinLab


Formulation & training expert – Advisor

Shirin has 20 years of international experience in beauty, working with leading brands and groups such as Kanebo, Weleda and more. Since 2017, she joined LabBerlin Innovations as global head of development where she brings operational and strategic experience to the position. She is an expert in training, in defining the next trends and in skincare & haircare product formulation. She believes in clean formulas.


Marketing and Communications Consultant

With 15-year experience in the cosmetics, service and tech industries, Eva brings valuable insights into the English, French and European markets. As a Business-to-Business consultant and marketing-communications specialist, Eva builds bridges between the supply side of the cosmetic industry and beauty brands. She helps companies (mainly suppliers of the industry) define brand and marketing strategies, better understand their target market, develop their client’s portfolio and increase their brand awareness within the industry. In 2012, she created EL Communications, a B2B agency, and started to work with clients such as Premium Beauty News and MakeUp In as their international Business Development Manager.

Sarah Cordier

Training Manager

With over 8 years of experience in training and sales, Sarah brings her strong expertise in skincare and makeup as a qualified therapist, makeup artist and manicurist. With her enthusiasm, she has been traveling around the country and managing training programs for brands such as Eve Lom and The Organic Pharmacy. She holds a NVQ in Beauty Therapy levels 1,2 and 3 and NVQ in Retailing and services Levels 1,2 and 3.

Our Clients


Our Retailers

In the UK, Go Beauty Ltd works with the leading online players and brick-and-mortars from department stores, beauty stores, pharmacies and select spas.