Our Services

With more than 20-year experience in the beauty industry, Karine had the chance to come across brands she loved and that were not yet sold in the UK. The idea of using her experience and skills to support and ensure the expansion of such brands was very appealing, so she decided to create Go Beauty Ltd in 2013 in London. After a short break where she launched the beauty category at Zalando Germany in March 2018, she reactivated her activity. She is now able to offer her services on a larger territory which includes Germany, the United Kingdom and France and is based between Berlin, London and Paris.

The company offers exclusive agent services to beauty brands: ensuring the sell-in, sell-out, supporting strategy in the United Kingdom, Germany, France, training, helping in recruiting staff, developing POS, organizing in-store events and more. Go Beauty provides marketing and PR solutions to support sales growth, acting as an integrated team member and going beyond pure sales services.

Should you need extra consulting services to develop your own beauty brand, review the positioning of your existing brand or its packaging or formulation, Go Beauty partners with a team of experts in their respective field.

We also offer consulting services to retailers and various actors of the beauty industry where we analyse the global strategy and help growing sales.

Overall, a good understanding of the DNA of your company enables us to ensure an organic growth with solid basis, aiming towards strong sales and success.

Based on our extensive global experience, other territories of expansion can be discussed.

The Team

karine tianoKARINE Tiano

Founder & Director



Born in Paris -France, Karine graduated from I.S.G. with a Master degree in International Business and Marketing. She is a true global business development expert with over 20 years of experience in the luxury industry with specialty in beauty on both sales and buying sides- in Germany for Zalando, in the UK for Space NK, in the USA for Bliss, Repetto and eShave, in France for Printemps and Biotherm. Skilled in P&L management, negotiation and strategy implementation for online and brick-and-mortar businesses, Karine has a thorough understanding of the diverse global markets and retail channels and has proven success in identifying new and potential brands and in growing their business. She launched Go Beauty in 2013 and has since worked with a panel of clients. Experienced in creating profitable and innovative marketing and sales solutions for niche and major brands, Karine is also fluent in French, English and Spanish.


    Karine has been a partner since the first year of Cosmetics 27. I have yet to find her double or clone her to cover the world the way
    she manages to develop a market and a business! Karine brings incredible energy and dynamism, she has rare and innate commercial
    capacity. Karine is strategic and has operational competencies with an amazing entrepreneurial mind. A true professional.

    Michele Evrard
    Founder of M.E SkinLab

Prescillia Darmon

Consultant - agent


Prescillia is a successful sales and buying person with proven track records. She has expertise within beauty, luxury, digital and e-commerce sectors, with an extensive network of relationship.
She started her career in France in PR at Van Cleef & Arpels and moved into beauty at Cosmoprof. During this experience, she travelled globally to discover new brands, trends and formulations. Prescillia then moved to London to join Birchbox where she was tasked to increase box satisfaction, to develop brands portfolio and to build the online shop as a key beauty retail destination.
Prescillia has a passion and talent for identifying emerging beauty trends and has worked with newer brands as well as reference brands. She is fluent in French and English.


Marketing and Communications Consultant


With over 20-year experience in the cosmetics, service and tech industries, Eva brings valuable insights into the Beauty market. As a Business-to-Business consultant, Eva builds bridges between the supply side of the cosmetic industry and beauty brands. She helps companies develop more relevant innovations, and make better products through market and consumer insights connected to industrial capabilities.
Through her consultancy she keeps beauty brands and suppliers informed about consumer expectations, market trends and innovations. She produces expert reports on specific product development and support brands in the development of beauty ranges.
Her services are targeted to cosmetics brands (R & D, Innovation, Product Development & Marketing department), but also Industry Suppliers.


Formulation & training expert – Advisor

Shirin has 20 years of international experience in beauty, working with leading brands and groups such as Kanebo, Weleda and more. Since 2017, she joined LabBerlin Innovations as global head of development where she brings operational and strategic experience to the position. She is an expert in training, in defining the next trends and in skincare & haircare product formulation. She believes in clean formulas.

Sarah Cordier

Training Manager

With over 10 years of experience in training and sales, Sarah brings her strong expertise in skincare and makeup as a qualified therapist, makeup artist and manicurist. With her enthusiasm, she has been traveling around the country and managing training programs for brands such as Eve Lom and The Organic Pharmacy. She holds a NVQ in Beauty Therapy levels 1,2 and 3 and NVQ in Retailing and services Levels 1,2 and 3.

Our Clients


Our Retailers

Go Beauty Ltd works with a variety of retailers from online players, department stores, beauty stores and chains, concept stores, pharmacies and select spas.