MY SERVICES

I offer strategic consulting and coaching to beauty brands aiming to grow internationally and build a strong, differentiated presence in new markets. My support includes brand strategy — helping define or refine your positioning, clarify your brand architecture, and adapt your messaging for local markets while staying true to your DNA.
Support also includes go-to-market planning: identifying the most relevant markets, channels, and partners based on your goals, resources, and long-term vision.
In parallel, I provide international sales services — sourcing the right distribution partners, managing key retail relationships, and supporting your market development with a tailored, pragmatic approach. In Western Europe (Germany, France, the UK) and in the USA, I can work directly with major retailers. I support both sell-in and sell-out by co-building marketing plans (online and offline), helping with staffing, and coordinating in-store or digital events.
I also offer negotiation support: if you're managing discussions with key accounts and unsure of your approach, I can actively guide or join the negotiation to help secure the best possible outcome.
Should you need extra consulting services, I partner with a team of experts including product development experts, packaging designers, supply chain or regulatory specialists.
With my extensive experience in buying, I offer consulting services to retailers and their buying team.
Go Beauty acts as an integrated member of your team and always goes beyond pure sales services.
Customized services to help you grow
International Sales Consultant
export strategy • local distribution strategy • direct sales in Germany, France, UK & global Europe & USA • network facilitator • distributors prospecting and management • pro trade shows • promotions and co-op marketing strategy and implementation
Negotiation expertise
review T&Cs • prepare meetings with key accounts - negotiation coaching
Brand Strategy
market & trend analysis • brand positioning & values • benchmarking • key KPIs • brand growth strategy • portfolio strategy • brand & product development • pricing
Buying consultant for retailers
sourcing of strategic brands • category management • negotiation of terms • P&L management • training in negotiation
Testimonial
“Karine Tiano is a consummate professional luxury brand representative, who partners with us to find solutions that match our brand DNA, business goals, retailer needs and budgets. We highly regard her expertise of the UK retail market, her beauty and supplier network, and her ability to find answers for us .”
— Jude Severin, President Deborah Lippmann